The goal of your writing has to be to catch the attention of a reader. Catching their attention means that your content is engaging. Writing for the web means that you need to write information that your readers want and need.
Writing for the web is not the same as writing for print materials.
•People tend to scan for keywords, phrases, or sentences.
•It means that you have to write content that is engaging, catches people’s attention, and that gets picked up in search engines.