Staying Competitive & Customer Perception

22/04/2013 | By | Reply More

Staying Competitive & Customer Perception

Representatives from Taylor Mason Training & Development Ltd and PRACTICAL CAR & VAN RENTAL discussed and outlined attendance at their conference of franchisee holders in Marlow, Crowne Plaza.

Our approach – we worked closely with then to ensure that we fully understood their requirements for training and we actively strived to meet those needs/requirements.  We pride ourselves in our flexibility in relation to facilitate training needs and our high quality training is delivered in an interactive and safe environment. In order to maximise the information intake of each of the learners we provided them with ample opportunity to discuss real-life examples enabling them to further enhance their training experience. In this case the learners were franchisees who had given up a weekend and would demand  the best value they could get from the experience.

Based around our Order Qualifying/Order Winning model, we introduce the use of Social Media and how it could benefit the business and understand more fully the customers perception of service.

 It looks at what MUST you do that your competitors do to be considered? (Order Qualifiers)

What your customers want from you that adds value and differentiates you

  • (Order Winning)
  • What you are doing to handle competitor driven objections
  • What you are doing to handle customer driven objections
  • How these change over time (commoditisation) – What is a winning formula today (linking to the change in customer purchasing channels) is merely a qualifier tomorrow! (and a disqualified the day after 

Customer Perception magnifierCustomer Perception –

Based around our Order Qualifying/Order Winning model we set a number of objective for the franchisees and used practical and relevant exercises to help think through and understand the customers perception and how they can integrate Social Media into their business plans.

 

 

  • It looks at what MUST you do that your competitors do to be considered? (Order Qualifiers)
  • What your customers want from you that adds value and differentiates you. (Order Winning)
  • What you are doing to handle competitor driven objections
  • What you are doing to handle customer driven objections
  • How these change over time (commoditisation) – What is a winning formula today (linking to the change in customer purchasing channels) is merely a qualifier tomorrow! (and a disqualified the day after)

 Making social media practical

  • Where are your target audience already?
  • How can you help them and in doing so, get them to promote you?
  • Come up with three ideas…
  • Present these to the room
  • Feedback and further ‘take away’ actions

Making Social Media Relevant

  • Better awareness of how competitive advantage is achieved
  • Strengths and Weaknesses and what these mean for you
  • Order Qualifying versus Order Winning
  • Establishing customer benefits
  • Making best use of key tools

Qualification CourseDurationPriceEnquire
Level 3: first line managementTBAPlease Call 0843 2891713Enquire
Level 5 Management & LeadershipTBAPlease Call 0843 2891713Enquire
Level 5: coaching and mentoringTBAPlease Call 0843 2891713Enquire
Level 7: strategic management and leadershipTBAPlease Call 0843 2891713Enquire
Introduction to ManagementTBAPlease Call 0843 2891713Enquire
Essential Management SkillsTBAPlease Call 0843 2891713Enquire
Further information on CMI short coursesTBAPlease Call 0843 2891713Enquire

 

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Category: Client Case Studies, Marketing & Sales Strategy, Training News from Taylor Mason, Training Videos

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