Strategic MarketingStrategic Marketing




What will I learn

The current outline for the strategic marketing course teaches you to:

  • Make strategic marketing decisions
  • Work successfully with stakeholders
  • Manage internal and external environments
  • Understand ethical marketing
  • Develop top down customer orientation
  • Develop/deliver and manage strategic promotions

Course Outline

During this interactive, linked and practical strategic marketing course, you will learn to:

  • Strategic marketing decision-making process
  • Challenging traditional strategic thinking
  • Understanding stakeholder value
  • Managing internal environments including competition, suppliers, customers and stakeholders
  • Managing external environments including legal factors, social influences and technological advances
  • The benefits of using marketing research and techniques for success
  • Competing in competitive markets
  • Developing a top down customer orientation
  • Ethics in marketing
  • Customer relationship management and marketing practices
  • Managing the organisational change and internal marketing
  • Budgetary considerations and how to set the level of marketing spend
  • Measuring financial return on investment
  • Marketing due diligence
  • Integrating the marketing mix-Product, Price, Place and Promotion.
  • Developing promotional strategies that create involvement
  • New product and service development techniques
  • The importance of innovation
  • Branding strategy and corporate image
  • Marketing services
  • International marketing strategy models

Run In House In-house Courses – £949 per day

Duration: This course is delivered over: 1 day

*All prices are excluding travel charged at 45 pence per mile.

 This course is currently unavailable as a public course