Marketing is about being creative

What is Marketing?

Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.

Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but sales is only one part of marketing. As the term “Marketing” may replace “Advertising” it is the overall strategy and function of promoting a product or service to the customer.

Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. The broad field of marketing includes activities such as:

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one day introduction to marketing course will show you how to get maximum exposure at minimum cost. Learn effective, low-cost and non cost strategies to improve sales, develop your company image and build your bottom line.

What you learn:

The current outline for the introduction to marketing course teaches you to:

  • Recognise what we mean by the term “marketing.”

  • Discover how to use low-cost publicity to get your name known.

  • Know how to develop a marketing plan and a marketing campaign.

  • Use your time rather than your money to market your company effectively.

  • Understand how to perform a SWOT analysis.

During the course you cover:

During this interactive, linked and practical introduction to marketing course, you cover:

Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Pre-Assignment Review
To begin, participants will review their pre-assignment in small groups.

Defining Marketing
Next, participants will explore the definition of marketing and other key terms.

Recognising Trends
This session will focus on how to determine whether an idea is a trend or a fad.

Market Research
Participants will learn about primary and secondary research, and the benefitsIntroduction to Marketing
and drawbacks of both methods.

Strategies for Success
Next, participants will look at 89 marketing strategies and identify what they are
doing and what they could be doing to make their marketing more successful.

Mission Statements
The first half of the workshop will conclude with a discussion on mission

During this session, participants will critique brochures to develop some
guidelines to take back to the office.

Trade Shows
Participants will work in small groups to develop a checklist of activities to do
before, during, and after a trade show.

Developing a Marketing Plan
Next, participants will learn about the four P’s of a good marketing plan. We’ll
also explore how to do a SWOT analysis and how to market on a small budget.

Increasing Business
This session will share a formula for increasing sales with participants.

Saying No to New Business
Participants will read an article and discuss why and when they should say no to a customer.

Next, participants will explore some advertising myths.

To wrap up the day, participants will learn about roadblocks to networking and

Workshop Wrap-Up
At the end of the day, students will have an opportunity to ask questions and fill
out an action plan.


Delivery Formats:

All our in house training course are available to tailored to yours and your companies/delegates needs with our CTP (customised training programme) solution. Designed to meet any challenge or level required. Ask for a full proposal for you training, tailored to suit you.

inhouse enquiry


In house training at your premises – £949 for a group of up to 12 (ex travel charged at 45 pence per mile)

Public Course Information & Booking:

Public Courses – £295 per delegate including refreshments/certificate/manual