Creating Google Adwords Campaign

Creating Google Adwords Campaign

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

What will I learn

The current outline for the creating google adwords campaign course enables you to:

  • Define Google AdWords and pay per click
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from clickthroughs
  • Decide whether they will write your own ads or enlist help

Course Outline

During this creating google adwords campaign course, you will learn about:

  • Understanding AdWords lingo
  • Creating an AdWords strategy
  • Creating a PPC campaign
  • Creating groups
  • Designing your ads
  • Looking at success


Run In House In-house Courses – £875 per day

Duration: This course is delivered over: 1 day

* travel is charged with In-house courses at 45p per mile.

A similar course is also avalable at our training venues in High Wycombe & Oxford


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