Basic Internet Marketing

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This one-day course includes sessions on search engine optimisation, e-mail campaigns, pay per click advertising, and more

What will I learn

The current outline for the basic internet marketing course enables you to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target market
  • Weigh the value of using a distribution service for e-mail marketing campaigns
  • ü Get started with search engine optimisation
  • Use online advertising to boost your marketing results
  • Adjust your Internet marketing plan based on metrics and reporting

Course Outline

During this basic internet marketing course, you will learn about:

  • Defining Internet marketing
  • Creating an Internet marketing plan
  • Extending your influence
  • E-mail marketing
  • Search engine optimisation (SEO)Advertising online


To follow

Run In House

In-house Courses – £875 per day

Duration: This course is delivered over: 1 day

*All prices are excluding VAT, travel is charged with In-house courses at 45p per mile.

Get Dates

This course is currently unavailable as a public course


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